Description
Successful social marketing holds power to change the world.
Social Marketing: Behavior Change for Social Good, 6E, (ePub/PDF) has been the definitive guide for designing and implementing memorable social marketing campaigns for almost two decades. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guide students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today′s most pressing social problems, including the opioid epidemic, climate change, youth suicide, and more. The new edition also includes significantly expanded coverage of social media. Whether your students are on a mission to improve public health, protect the environment, or galvanize their community, they will find Social Marketing, 6th Edition, an invaluable resource.
978-1544351490, 978-1544351520, 978-1544351506, 978-1544351513
NOTE: This sale only includes the ebook Social Marketing: Behavior Change for Social Good, 6th Edition, in ePub. A converted PDF can be requested for free.
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