Description
Description For Principles of Marketing courses that require a comprehensive textbook. Help college students learn how to create value through customer connections and engagement. In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. The Principles of Marketing, An Asian Perspective 4th Edition (PDF) provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating marketing world in and from Asia. It helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers in Asia who make products and brands an integral part of their daily lives. To help students in Asia understand how to create value and build customer relationships, the Asian Perspective presents fundamental marketing information within an innovative customer-value framework. This textbook makes learning about and teaching Asian marketing more manageable and exciting for students and instructors by providing a variety of vignettes, up-to-date corporate examples, and relevant case studies.
All Our Prices Are In US$
978-1292089669, 978-1292089751
NOTE: This sale only includes the ebook Principles of Marketing: An Asian Perspective 4th Edition in PDF. No access codes included.
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