Principles of Marketing (8th European Edition) – eBook

Description

Armstrong/Kotler et al’s Principles of Marketing 8th European Edition (PDF), helps college students understand how to create value, build customer relationships, and master key marketing challenges. The updated European 8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand experiences, conversations, and communities.

Additional ISBNs: 9781292269603, 129226960X, 978-1292269603, 978-1292269566, 978-1292269610

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NOTE: This sale only includes the ebook Principles of Marketing 8e (European) in PDF. No access codes included.