Description
Principles of Marketing, 7th edition (PDF) keeps pace with a rapidly changing field, focusing on the ways brands capture and create value. Practical content and linkage are at the heart of this seventh edition. Real international and local examples bring ideas to life and new feature ‘linking the concepts’ helps all students test and consolidate understanding as they go.
A flagship marketing resource that provides an introduction to marketing strategies, concepts, and practices with a balance of depth of coverage and ease of learning.
The latest 7th edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of every chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
P.S We may have the Principles of Marketing, 7th edition’s instructor resources as well. Contact for more info.
P.P.S All our prices are in US$
NOTE: This sale only includes Principles of Marketing, 7e, in PDF. No access codes included. All prices are in US$
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