Description
Master the key marketing challenges and see how you can develop meaningful connections with your customers.
Principles of Marketing, 19th Global Edition (PDF) by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today’s fast-changing, increasingly digital and social marketplace.
Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.
This latest Nineteenth Edition (Global) has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations, experiences, and communities.
Key features include:
- A sample marketing plan showing you how to apply important marketing planning concepts.
- End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned.
- Traditional and fast-changing trending topics give you a well-rounded knowledge of marketing concepts, technologies, and practices.
- End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations.
All Our Prices Are In US$
978-1292449364, 9781292449333, 1292449330, 978-1292449333, 9781292449401, 978-1292449401
The US edition is also available. See related books below
NOTE: This sale only includes the ebook Principles of Marketing 19th Edition, Global in PDF. No access codes are included.
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