Principles of Marketing (18th Global Edition) – eBook

Description

For principles of marketing courses that require a comprehensive textbook. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital, and social marketplace, it’s more important than ever for marketers to develop meaningful connections with their customers. Kotler and Armstrong’s Principles of Marketing, 18th Global Edition (PDF), helps university students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler & Armstrong present essential marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the updated 18th Global Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand experiences, conversations, and communities.

978-1292341132, 978-0135766590, 978-1292399591, 9781292399591, 1292399597

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NOTE: This product only includes the ebook Principles of Marketing 18th Global Edition in PDF. Content wise, its exactly the same as the US edition. No access codes are included.