Principles of Marketing (17th Edition) – Kotler/Armstrong – eBook

Description

Assist all students in learning how to create value through customer connections and engagement.

In an increasingly fast-changing digital and social marketplace, it’s more important than ever for marketers to develop significant connections with their customers. 

Kotler & Armstrong’s Principles of Marketing, 17^th edition, (PDF) helps marketing students understand today’s key marketing challenge: to create interactive, vibrant communities of consumers who make brands and products an essential part of their daily lives. To aid college students in understanding how to create value and build customer relationships, Armstrong and Kotler present fundamental marketing information within an advanced customer-value framework.

Thoroughly reviewed to reflect the significant trends affecting contemporary marketing, the latest 17th Edition is packed with stories showing how companies use new digital technologies to make the most of customer engagement and form brand conversations, experiences, and communities.

978-1292220178, 978-0134492513, 978-0134461526, 978-0134461427

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NOTE: The product only includes the ebook, Principles of Marketing 17e in PDF. No access codes are included.