Marketing Strategy (8th Edition) – Ferrell/Hartline/Hochstein – eBook

Description

Learn how to think and act like an effective marketer and forward-focused disruptor in today’s dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein’s MARKETING STRATEGY, 8TH EDITION, (PDF). With this edition’s systematic, reader-friendly approach, you learn to develop long-term, customer-oriented marketing strategies and successful marketing plans. The latest examples from organizations as familiar as Nintendo, Spotify, and Microsoft work with updated vignettes and the latest research and data. New cases from Netflix, Tesla, and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today’s trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This updated Eighth Edition also discusses social media segmentation, crisis preparedness, product labeling, and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.

Additional ISBNs for Marketing Strategy: Text and Cases, 8E: 978-0357516300, 978-0357516362, 978-0357516355, 978-0357710425

NOTE: This sale only includes the ebook Marketing Strategy 8th Edition in PDF. No access codes are included.