Description
A conceptual approach and introduction to the field of marketing research
Written with an emphasis on the practical application of marketing research methods, Marketing Research, 9th Edition (PDF) teaches the basic fundamental statistical techniques needed to analyze market data. The Ninth Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the textbook helps college students relate the material to the real world — and their future careers.
978-0134895123, 978-0135636503,978-0134895406, 978-0134895376, 978-0135636534, 9780135636534
NOTE: This sale only includes the ebook Marketing Research 9th Edition in PDF. No access codes are included.
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