Description
Marketing for Hospitality and Tourism, 8th Global Edition (PDF) is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-colour book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators, and their ebook, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this current 8th Edition (Global) includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
978-1292363516, 978-0135209844, 978-1292363523
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NOTE: This product only includes the Marketing For Hospitality and Tourism 8E, (Global Edition) eBook in PDF. No access codes are included.
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