Marketing: An Introduction (15th Global Edition) – eBook

Description

Marketing: An Introduction, 15th Global Edition (PDF) shows how creating and capturing customer value drives effective marketing strategies. The textbook reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships. This, in turn, gives you a richer understanding of basic marketing concepts, strategies, and practices.

The Global 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases, and end-of-chapter exercises. With these, you’ll get ample practice applying marketing concepts to real-world company scenarios.

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NOTE: This sale only includes the ebook Marketing: An Introduction 15th Global Edition in PDF for download. Its exactly the same as the North American/USA version. No access codes are included.