Description
Marketing: An Introduction 13th Global Edition (PDF) shows college students how customer value — capturing it and creating it — drives every effective marketing strategy. Using an organization and learning design that includes good real-world examples and information that help bring marketing to life, the textbook gives readers everything they need to know about marketing in an effective and engaging total learning package.
The 13th Edition (Global) reflects the latest trends in marketing, including new coverage on social media, online, mobile, and other digital technologies, leaving college students with a richer understanding of basic strategies, marketing concepts, and practices.
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A newer edition is also available. See related books below
P.S we also have Marketing: An Introduction 13E (Global) test bank, instructor manual, and other resources for sale. Contact for more info.
NOTE: This sale only includes the ebook Marketing: An Introduction, 13th Global Edition, in PDF. No access codes are included.
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