Marketing (3rd Edition) – Australian – eBook

Description

Grewal, Bucic, Levy, Kopanidis, Harrigan, and Mathews’ Marketing 3rd Australian Edition (PDF)

Grewal’s Marketing 3e is widely used throughout Australia and is one of the best textbooks for a marketing course. Marketing Third Edition brings marketing fundamentals in line with new marketing realities. The new edition is designed to show students how organisations can create, deliver and capture value for customers, and how value can be used to build lasting customer relationships. Grewal’s Marketing, 3E, continues to evolve as the marketing function does by exploring fundamental concepts and new marketing strategies and tactics. Covering topics like social media, marketing analytics, and ethics, both individually and integrated throughout, the new edition illustrates how these areas now cross all aspects of marketing. Every chapter is packed with up-to-date case studies, vignettes, and example boxes that illustrate and complement the theory with real, recognisable businesses and people.

978-1760423889, 978-1760423919

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NOTE: This product only includes the ebook Marketing 3rd Edition in PDF. No access codes are included.