Description
Gain a thorough understanding of essential marketing principles with Pride and Ferrell’s visually engaging, inviting MARKETING, 20TH EDITION (PDF). This popular, proven presentation helps you develop the knowledge and decision-making skills to succeed in today’s competitive business environment. In-depth coverage highlights fundamental marketing concepts and strategies while practical applications and real-world examples emphasize the latest in social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing in times of transition. This new edition also features expanded coverage of business markets and buying behavior, marketing channels and supply-chain management, retailing, personal selling and marketing analytics. MARKETING, the Twentieth Edition, is essential for career success no matter what your background.
(MindTap Course List)
978-0357033791, 978-1337910699, 978-0357391204, 978-1337910590, 978-1337910651, 978-0357475225, 978-0357692042
P.S. We also have Ferrell/Pride’s Marketing 20E test bank and other instructor resources for sale. Contact us.
NOTE: This sale only includes the ebook Marketing 20th Edition in PDF format. No access codes are included.
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