Description
The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject. This 4th European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the textbook – and adds:
- A focus on the digital challenges for marketers.
- The inclusion of the work of prominent European academics.
- Fresh European examples which make students feel at home.
- A structure explicitly designed to fit the way the course is taught in Europe.
- New in-depth case studies, each of which integrates one of the significant parts in the ebook.
- An emphasis on the importance of creative thinking and its contribution to European marketing practice.
This textbook, Philip Kotler’s Marketing Management 4th European Edition (PDF), covers a wide range of concepts and issues admirably and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts. An essential textbook for both undergraduate and postgraduate marketing programmes.
978-1292248448, 1292227192, 9781292227191, 978-1292227191, 9781292248479, 1292248475, 978-1292248479, 978-1292248462, 1292248467, 9781292248462
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NOTE: This product only includes the book Marketing Management, 4E, European Edition in PDF. No access codes are included.
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