Marketing Management (16th Edition) – eBook

Description

Kotlers Marketing Management 16th Edition collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark textbook, you’ll have the knowledge and tools to succeed in the new market environment around you.

978-0135887158, 978-0135887035, 978-0137344161, 978-0136768643, 978-0135887110, 978-0135887196, 978-1292404813, 978-1292405100, 978-1292405117, 978-0135886830, 9780137344055, 978-0137344055, 9780137344048, 013734404X, 978-0137344048

NOTE: This sale only consists of the eBook Marketing Management, 16th Edition in PDF. No access codes are included.