Integrated Marketing Communication: Putting the Human Person at the Core – eBook

Description

This volume, Integrated Marketing Communication: Putting the Human Person at the Core (PDF) represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It provides a solid foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of preparing and executing the process for any given brand.

NOTE: This sale only includes the ebook Integrated Marketing Communication: Putting the Human Person at the Core in PDF