Description
Gain the understanding you need to address all of the decision areas in marketing practice today with the most current principles of marketing resource — Pride/Ferrell’s FOUNDATIONS OF MARKETING 9TH EDITION (PDF). This edition blends marketing fundamentals with discussions of the latest, emerging topics and contemporary trends reshaping marketing today. You examine the power of market research and analytics and the impact of artificial intelligence on marketing choices. This latest Ninth Edition also introduces you to marketing within digital marketing, ethics, globalization, social media, and marketing technology interface. Updated intriguing visuals, real cases, timely content, and fascinating videos work with the ebook’s inviting presentation to emphasize the importance of what you’re learning and to guide you in effectively putting principles into practice in today’s fast-paced business world.
MindTap Course List
Additional ISBNs for Foundations of Marketing, 9th Edition: 978-0357129463, 035712944X, 0357446909, 0357709985, 978-0357129494, 978-0357129487, 978-0357129449, 978-0357446904, 978-0357709986, 9780357129449, 9780357446904, 9780357709986
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NOTE: This product only includes the ebook Foundations of Marketing 9E in PDF format. No access codes are included.
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