Description
For undergraduate courses in services marketing.
As economies worldwide continue to transition toward services, marketing, and management skills have never been more critical. Essentials of Services Marketing, 4th Edition, (PDF) captures the reality of today’s world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed especially for Canadian students to provide a crisp introduction to key topics in the field, this textbook places marketing issues within a broader general management context and shows the relationships between service firms’ marketing, IT, operations, and human resources functions.
978-1292425160, 978-1292425191
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NOTE: This product only includes the Essentials of Services Marketing, 4th Edition, eBook in PDF. No access codes are included.
Natalie Opitz –
this worked well