Description
The most up-to-date, comprehensive overview of e-commerce today is Lively and fun to read. E-commerce 2021: Business, Technology, and Society, 17th Global Edition (PDF) is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from eCommerce companies such as Google®, Twitter®, Facebook, Amazon®, Pinterest®, eBay®, Uber®, WhatsApp®, and Snapchat® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyber war, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.
978-0136931805, 978-1292409313, 9781292409320, 1292409320, 978-1292409320
NOTE: This sale only includes the ebook E-Commerce 2021-2022: Business, Technology and Society, 17th Global Edition, in PDF. Its the same as the North American/USA version. No access codes are included.
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