Consumer Behavior: Buying, Having, Being (13th Edition) – Revised – eBook

Description

Solomon’s Consumer Behavior: Buying, Having, and Being, 13th Edition (PDF) is a must-have for consumer behavior courses. This #1 best-selling textbook goes beyond the surface of consumer behaviour, exploring how our buying habits shape our identity. It delves into the impact of products on our lives, examining how these items influence our self-perception and relationships, particularly in the era of social media and digital advancements. The revised 13th Edition features updated content that reflects the latest marketing trends and changes, ensuring that students stay up-to-date with the study of consumer behavior. With its relevance to both personal and professional life, this text allows students to easily apply the theory outside of the classroom, providing them with a competitive edge in the ever-changing field of consumer behavior.

A newer edition is also available, see related books below

978-0135225691, 978-0135200155, 978-0135642252, 978-0135817131, 978-0136689737, 978-0136706007, 978-0999038451, 978-0135226018, 978-0135200100

NOTE: This sale only consists of the eBook Consumer Behavior: Buying, Having, Being, 13th Edition revised in PDF. No access codes are included.