A Framework for Marketing Management (6th Global Edition) – eBook

Description

Kotler & Keller’s Framework for Marketing Management 6th global edition is a concise, streamlined version of Kotler and Keller’s 15^th edition of Marketing Management, a comprehensive look at marketing strategy. The textbook’s efficient coverage of current marketing management practices makes for a somewhat short yet thorough textbook that provides the perfect supplement for incorporated projects, simulations, and cases.

The 6^th Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21^st century marketing. Individuals, groups, and companies alike can modernize their own marketing strategies to comply with 21^st century standards by engaging in this succinct yet comprehensive etextbook.

P.S we also have A Framework for Marketing Management 6th edition (Global) test bank, instructor manual and other resources for sale. Contact for more info.

NOTE: This is the global version of the famous textbook. We also have the U.S. version, see related books below.